Journal Day 10

After sitting through a morning of make up, we was ready to shoot. Shooting went well, there was a little bit of struggling at the beginning due to a distributive group of people in another class, but they got bored and left. We spent a lot of time using different lighting to get a variety of shots. These shots are me in costume in front of the green screen, some of these unfortunately came out too dark to use in edit, but we had so many that we will still be fine in the editing stage. The shots with Manuel all turned out great, the shot that took the longest was the "CCTV" camera shot. This was because we was working with two people, both of which was acting, and we was both in that scene.

Journal Day 9

Today we finalized details for tomorrow shoot, I went for a patch test and then went around college to borrow various items to make our costume, i.e, over-alls and aprons.

Ident Essay

BBC Three
http://idents.tv/videos/newBBC3street.html

The BBC Three ident started back in 2003, and started with idents revolving around a family of talking slugs. This was to establish that the channel was for a younger crowd, and was aiming for funny programming. They kept up with this programming, but decided to drop the slugs a few years back, they have gone with a more vibrant, colourful, more populated world. Each ident has so much happening in it, with the things we see, the people populating this world, and the weird and wonderful things that are happening in the foreground and background. The one I will use as an example is a car crash ident, which as a car hitting a fire hydrant, which then leaks a bright pink liquid, this then attracts a series of characters, such as a jogger, who all gather round the liquid to investigate. We also see quite bizarre things dotted around this little town, we see giant fire extinguisher, and a Tv, a lightbulb, and baubles hanging from the tree. This is all to paint a picture of a miniature city, or world, the characters themselves look like tiny people, and the strange items seen in the idents support this, we are looking at the world of the borrowers. The Three logo itself is always seen, and it seems to be treated as electricity, there is clearly some sort of voltage that runs through the Three, either that, or there is a liquid that runs through it, and the Three is a crazy straw. The Three isn't really centered, and it doesn't take attention away from the other things that are happening in the ident, but the colour still makes it stand out, and like I said, it is always present, so you will see it at some point and be reminded or told of the channel. The colours themselves also reminds you of the channel, the purple/pink, is used be BBC Three, and we always see those colours. We associate that colour with that channel, same with red for BBC One and yellow for ITV1. With quite a lot of things happening on screen and there being so much to see and point out on screen, the tempo is fast, the music is fast paced and loud, which works especially well on another BBC Three ident in which a flash dance breaks out. On the interaction with audience basis, there isn't much to go by, there is a voice over, informing the viewer what is coming up.  There is also a "subtitles" notice at the top right of the screen at all times. The voice over is very friendly, and chummy, they talk to the audience rather than inform, this is to treat the viewer as a friend rather then the audience. With this concentration on treating the viewers like friends rather than viewers, the ident concentrates on the entertainment, rather than information. Like I said, it doesn't offer a lot of information. We know what channel it is, we know it offers subtitles, and due to voice over, we know what is coming up, but we are told more about the channel by its entertainment, for example, the colours that we see are the Three logos colours, so we already know what channel we are watching when we see those colours, we also see the characters that populate the world, which are very entertaining to watch. Each seem to have their personality, in this ident, we see a fussy jogger and a deep sea diver emerging from the water that came from the hydrant, examples like the diver also show how unpredictable and wacky this world is. BBC Three works quite differently to other channels, for example, the channel only starts broadcasting shows at 7 in the evening, and finishes at 4 in the morning, this time frame is quite strange for a channel to do, but it is owned by the BBC so doesn't need to be on 24/7 to advertise and keep sponsors happy, it also caters to a younger audience that only really tunes into television around that time, so they have no need to show shows earlier on in the day as no one would be watching, also, with it aiming for showing comedy for a younger audience, most of their shows will have to be shown after the watershed, as they will contain crude humour and strong language. Taking into account that Three only broadcasts shows for less than half a day, it still advertises itself really well, during the times that the channel is offline, it has a still that informs you of what channel you are on and what time it starts broadcasting...























...It also has BBC dominant at all times, so it isn't just the channel title that we are being reminded off, we are also reminded that Three belongs to BBC. The channel is also very fast paced and speedy due to it's target audience (who are thought to be constantly on the move, and who have short attention spans.) So the ads for the shows are very fast paced as well, they are snippits to inform and advertise new series and exclusive shows.

Idents In More Detail

BBC One - "Consider Yourself..."
http://www.youtube.com/watch?v=loNQgax53Jk

The biggest message that the BBC is trying to get across in this Ident is one of family. They show this by firstly, using the song they do, "Consider yourself, one of us. Consider yourself, part of the family" speaks for itself. Plus, they bring together a host of recognizable faces we see on the BBC a lot, such as the cast of EastEnders, the cast of Doctor Who, talk show hosts, and comics, and big names that have been around for a long time like David Jason, who we first see start singing this song. The environment that they use also support this family message, they are always shown in homes (except at the end) and because it is a christmas ident, the homes are decorated with a festive spirit, we see trees, baubles, tinsel and sweets, and all the cast are wearing festive knitted jumpers. This again shows the BBC in a good light, shows them as a "family" and for families. The shots that they choice are quite interesting as well, as they go for what we stereotypically think of with christmas and families, they are all gathered round a piano singing, this is something we are used to seeing in old christmas movies like "It's A Wonderful Life." It finished with the circle we are used to seeing with the BBC, it is there logo and seems to represent a unison in this instance, a unison a people of all ages, sexes and ethnicity's gather in a circle around this cast of familiar BBC faces to sing with them. This is the only time we see the BBC One logo as well, but with the cast of faces we always see on this channel, we always get the impression that we are watching BBC One.
The pace of the Ident works really well, the pace of the song is quite slow and we have characters singing it, so the shots last for a good few seconds, I think the shots would be longer if they were working with a smaller cast, they use the shots of the famous faces to show us a lot of christmas imagery, we have the cast wearing festive jumpers for a start, and they are interacting with each other using traditional things we associate with christmas, such as crackers, mistletoe, the christmas dinner, and games such as twister, again, this is all to give us that family feel about the channel.
The Ident is very welcoming, and appeals greatly to the audience, this is due to the famous faces, but mostly, it is the song itself, it almost beckons the audience to sing along with the cast, again, making them feel like "one of the family" We don't really get any information in the Ident, yeah we see a cast from shows on the BBC but we aren't told if any of those shows are on, or when, or what time, we are shown the channel logo and title, and we also hear the famous BBC One three bar theme, but that is it, this Ident is entirely entertainment-led.


More 4 - Really Quite Clever
http://idents.tv/videos/More4-ReallyQuiteClever.html

The demographic for this channel comes across straight away while watching this Ident, the message itself is said, "Really Quite Clever" it is quite clear that the channel is aiming towards a more intelligent, crowd. So, they have Jon Snow, Tony Robinson, David Starkey and Kevin McCloud to act as "mascots" for the intellects, and for the channel.
These resident experts walk into a local bar to take part in a quiz night, this shows that More4 is going for a mixture of comedy and factual programs such as Time Team. The humour is quite subdued, at the beginning, the team of "experts" are seen to be feared, the dogs cower, and there is a guy who acts terrified (in a humorous way) when the team confirms that they are taking part in the quiz. The only joke that is set up is the last one in which the team of "experts" don't know a pop question.
It is that set up that allows the ident to introduce other "famous" faces seen on More4, such as Morgan Spurlock, whose career first started on the channel. The channel itself is only even shown for a matter of seconds, and only spoke once, as the experts are called the "More4 Team" This is very much like the BBC One - Consider Yourself Ident, in which the famous faces are meant to advertise the channel rather then them showing the title and logo itself, of course they still have to show the title and logo, but they never need to rely on it. Again, relating to the BBC One ident, this ident is solely for entertainment, the only bit of information we receive is the title itself, and also, a little bit about we programs we are expecting to see on the channel. "A Little Bit Clever" not only relates to the experts, but the programming schedules.

Journal Day 8

Today we finalized a lot of details before we film next week. We visited hair and beauty to discuss dates they are available for make up, we planned it were I would get a patch test on Monday and then make up on Tuesday morning, ready for filming that afternoon.

Journal Day 7

Today I worked on the shots list, props list and storyboarding of two of my ideas.

Idea One:
S1. LS of the "warehouse" showing the main character and the television
S2. CU of the main character as he picks up the Tv remote.
S3. OTS shot of the main character flicking through the Tv channels, showing that only one character shows up on the Tv.
S4. BEV shot showing the CCTV footage of the main character sat there with the killer stood behind him.

Idea Three:
S1. Forward panning shot down a corridor
S2. The panning shot slowly comes around a corner to reveal a zombie
S3. Slow zoom of the zombie eating, it then turns around slowly
S4. CU of the "body" which is the feasted Film 4 logo.

My props list includes:
Idea One:
- Television (Inc remote control)
- Seating
- A mask (potato sack perhaps)

Idea Three:
- Prosthetics (zombie make-up)
- Fake blood
- Mannequin

Journal Day 6

As part of the planning process for the ident filming, I visited Hair And Beauty and talked to them abour prosthetics and movie make up. They told me what kind of notice I would have to give them and what tests they would need to do before we start filming.