BBC Three
http://idents.tv/videos/newBBC3street.html
The BBC Three ident started back in 2003, and started with idents revolving around a family of talking slugs. This was to establish that the channel was for a younger crowd, and was aiming for funny programming. They kept up with this programming, but decided to drop the slugs a few years back, they have gone with a more vibrant, colourful, more populated world. Each ident has so much happening in it, with the things we see, the people populating this world, and the weird and wonderful things that are happening in the foreground and background. The one I will use as an example is a car crash ident, which as a car hitting a fire hydrant, which then leaks a bright pink liquid, this then attracts a series of characters, such as a jogger, who all gather round the liquid to investigate. We also see quite bizarre things dotted around this little town, we see giant fire extinguisher, and a Tv, a lightbulb, and baubles hanging from the tree. This is all to paint a picture of a miniature city, or world, the characters themselves look like tiny people, and the strange items seen in the idents support this, we are looking at the world of the borrowers. The Three logo itself is always seen, and it seems to be treated as electricity, there is clearly some sort of voltage that runs through the Three, either that, or there is a liquid that runs through it, and the Three is a crazy straw. The Three isn't really centered, and it doesn't take attention away from the other things that are happening in the ident, but the colour still makes it stand out, and like I said, it is always present, so you will see it at some point and be reminded or told of the channel. The colours themselves also reminds you of the channel, the purple/pink, is used be BBC Three, and we always see those colours. We associate that colour with that channel, same with red for BBC One and yellow for ITV1. With quite a lot of things happening on screen and there being so much to see and point out on screen, the tempo is fast, the music is fast paced and loud, which works especially well on another BBC Three ident in which a flash dance breaks out. On the interaction with audience basis, there isn't much to go by, there is a voice over, informing the viewer what is coming up. There is also a "subtitles" notice at the top right of the screen at all times. The voice over is very friendly, and chummy, they talk to the audience rather than inform, this is to treat the viewer as a friend rather then the audience. With this concentration on treating the viewers like friends rather than viewers, the ident concentrates on the entertainment, rather than information. Like I said, it doesn't offer a lot of information. We know what channel it is, we know it offers subtitles, and due to voice over, we know what is coming up, but we are told more about the channel by its entertainment, for example, the colours that we see are the Three logos colours, so we already know what channel we are watching when we see those colours, we also see the characters that populate the world, which are very entertaining to watch. Each seem to have their personality, in this ident, we see a fussy jogger and a deep sea diver emerging from the water that came from the hydrant, examples like the diver also show how unpredictable and wacky this world is. BBC Three works quite differently to other channels, for example, the channel only starts broadcasting shows at 7 in the evening, and finishes at 4 in the morning, this time frame is quite strange for a channel to do, but it is owned by the BBC so doesn't need to be on 24/7 to advertise and keep sponsors happy, it also caters to a younger audience that only really tunes into television around that time, so they have no need to show shows earlier on in the day as no one would be watching, also, with it aiming for showing comedy for a younger audience, most of their shows will have to be shown after the watershed, as they will contain crude humour and strong language. Taking into account that Three only broadcasts shows for less than half a day, it still advertises itself really well, during the times that the channel is offline, it has a still that informs you of what channel you are on and what time it starts broadcasting...
...It also has BBC dominant at all times, so it isn't just the channel title that we are being reminded off, we are also reminded that Three belongs to BBC. The channel is also very fast paced and speedy due to it's target audience (who are thought to be constantly on the move, and who have short attention spans.) So the ads for the shows are very fast paced as well, they are snippits to inform and advertise new series and exclusive shows.
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