Idents In More Detail

BBC One - "Consider Yourself..."
http://www.youtube.com/watch?v=loNQgax53Jk

The biggest message that the BBC is trying to get across in this Ident is one of family. They show this by firstly, using the song they do, "Consider yourself, one of us. Consider yourself, part of the family" speaks for itself. Plus, they bring together a host of recognizable faces we see on the BBC a lot, such as the cast of EastEnders, the cast of Doctor Who, talk show hosts, and comics, and big names that have been around for a long time like David Jason, who we first see start singing this song. The environment that they use also support this family message, they are always shown in homes (except at the end) and because it is a christmas ident, the homes are decorated with a festive spirit, we see trees, baubles, tinsel and sweets, and all the cast are wearing festive knitted jumpers. This again shows the BBC in a good light, shows them as a "family" and for families. The shots that they choice are quite interesting as well, as they go for what we stereotypically think of with christmas and families, they are all gathered round a piano singing, this is something we are used to seeing in old christmas movies like "It's A Wonderful Life." It finished with the circle we are used to seeing with the BBC, it is there logo and seems to represent a unison in this instance, a unison a people of all ages, sexes and ethnicity's gather in a circle around this cast of familiar BBC faces to sing with them. This is the only time we see the BBC One logo as well, but with the cast of faces we always see on this channel, we always get the impression that we are watching BBC One.
The pace of the Ident works really well, the pace of the song is quite slow and we have characters singing it, so the shots last for a good few seconds, I think the shots would be longer if they were working with a smaller cast, they use the shots of the famous faces to show us a lot of christmas imagery, we have the cast wearing festive jumpers for a start, and they are interacting with each other using traditional things we associate with christmas, such as crackers, mistletoe, the christmas dinner, and games such as twister, again, this is all to give us that family feel about the channel.
The Ident is very welcoming, and appeals greatly to the audience, this is due to the famous faces, but mostly, it is the song itself, it almost beckons the audience to sing along with the cast, again, making them feel like "one of the family" We don't really get any information in the Ident, yeah we see a cast from shows on the BBC but we aren't told if any of those shows are on, or when, or what time, we are shown the channel logo and title, and we also hear the famous BBC One three bar theme, but that is it, this Ident is entirely entertainment-led.


More 4 - Really Quite Clever
http://idents.tv/videos/More4-ReallyQuiteClever.html

The demographic for this channel comes across straight away while watching this Ident, the message itself is said, "Really Quite Clever" it is quite clear that the channel is aiming towards a more intelligent, crowd. So, they have Jon Snow, Tony Robinson, David Starkey and Kevin McCloud to act as "mascots" for the intellects, and for the channel.
These resident experts walk into a local bar to take part in a quiz night, this shows that More4 is going for a mixture of comedy and factual programs such as Time Team. The humour is quite subdued, at the beginning, the team of "experts" are seen to be feared, the dogs cower, and there is a guy who acts terrified (in a humorous way) when the team confirms that they are taking part in the quiz. The only joke that is set up is the last one in which the team of "experts" don't know a pop question.
It is that set up that allows the ident to introduce other "famous" faces seen on More4, such as Morgan Spurlock, whose career first started on the channel. The channel itself is only even shown for a matter of seconds, and only spoke once, as the experts are called the "More4 Team" This is very much like the BBC One - Consider Yourself Ident, in which the famous faces are meant to advertise the channel rather then them showing the title and logo itself, of course they still have to show the title and logo, but they never need to rely on it. Again, relating to the BBC One ident, this ident is solely for entertainment, the only bit of information we receive is the title itself, and also, a little bit about we programs we are expecting to see on the channel. "A Little Bit Clever" not only relates to the experts, but the programming schedules.