Ident - Proposal And Pitch

Ident Brand - Film 4
Film Genre - Horror
Ideas - Frightfest
Research - Horror characters (Smiley and Stiches) and Frighfest idents

Idea 1 - Idea 1 revolves around someone using a remote control and a television to flick through the scenes of a horror movie that comes to the "real" world.

Idea 2 - A sterilized environment with a doctor in a blood soaked blue apron and hospital mask, he is packing away murder weapons from famous movie killers.

Idea 3 - We recreate the famous zombie encounter scene from the first Resident Evil game, but the zombie is feeding on the Film 4 logo.

Idea 4 - Paranormal investigators are hunting a "ghost" which turns out to be the film 4 logo.

Idea One - Setting
- Set it at night time.
- Inside

- Technical
- Close ups of what we see on the Tv
- Shot sizes lasts quite long
- The lighting concentrates on the person with the remote and the Tv itself.
- The camera doesn't move

- Iconography
- Television, remote, "serial killer" props, a "Smiley" inspired mask/costume
- Apply "blood" to the mask

- Narrative
- The story being told is a guy flicking through the Tv, but it keeps showing scenes from one film, with one creepy character. Every time he tries to change the Tv from the character, it doesn't work. The last channel he flicks onto is CCTV footage of himself sat there with the character he sees on Tv behind him.
- It suggests horror
- It reminds you of The Ring with the character from the Tv coming out of the Tv to kill someone.

- Characterization
- We have the everyday guy, who is the "victim" and we have the serial killer character
- The serial killer is gruesome looking
- They help tell the story as the story depends on them.


Idea Two - Setting
- Set at any time, it doesn't matter.
- Inside
- The location is very significant

- Technical
- The camera angles have a lot of mid shots, to get the doctor and the boxes of famous movie killer weapons.
- The size of the shots are going to be very long
- The camera moves from left to right to act as a moving belt.

- Iconography
- A apron and a hospital mask makes the doctor costume.
- Fake blood, and the "serial" killer weapons.

- Narrative
- The story being told is a "doctor" packing away weapons, that were made famous by movie serial slashers.
- It suggests horror
- It is very reminiscent of the 2012 advert run by Film 4 at the moment to promote Frightfest.

- Characterisation
- The Doctor character is always present.
- He helps tell the story


Idea Three - Setting
- This is set at night
- Inside

- Technical
- Slow zooms
- The size of the shot lingers
- The lighting will be used to create a eerie environment
- The camera movement should be slow, it should be slow to get across that the person whose eyes we are looking through is almost paralysed with fear.
- The logo being eaten will have to be part of the CGI, unless there is anyway we can make a good looking Film 4 prop.

- Iconography
- We will be using tattered clothes to throw on the zombie.
- The make up we will have to use will be prosthetics.
- What we see in the scene is a darkened hallway. The camera slowly creeps forward and around a corner to see a zombie feasting on a corpse, the body turns out to be the Film 4 logo.

- Narrative
- The story being told is one of a average zombie flick, we see a zombie eating a corpse, but the twist is that it is the logo being eaten.
- It suggests horror.
- It has resonance of zombie movies, and the first Resident Evil game.

- Characterisation
- The main character will be looking through the lens of the camera i.e first person view. We are looking through his/her eyes. The other character we see is the zombie.

Idea Four - Setting
- Set at night
- Inside

- Technical
- The camera has to be very much alike the shows this is imitating, such as Most Haunted. The camera is used as another character.
- We will use night vision.

- Iconography
- The most important prop we will need is a flashlight
- There is no costume needed as the characters we see are average people.

- Narrative
- The story being told is one of paranormal investigators hunting down a ghost. The ghost turns out to be the Film 4 logo.
- It suggests horror due to the paranormal aspects

- Characterisation
- We see the paranormal investigators, they are the only characters we see.