Analysis Of Tv Ident

Channel 4 - Meet The Superheroes
http://idents.tv/videos/meet-the-superhumans-paralympics2012-3.html

DESIGN:
The Density Of Information - The message we were told, via text, is that the Para-olympics are on. The song also sends a message, "Harder Than You Think" by Public Enemy. As we have connotations with disabled people being weaker then us, the song and the visuals suggests otherwise. They have cleverly edited the piece to the music, there are certain lines that they match to the visuals, for example, the line "...20 years later..." is matched up with the visual of one of the athletes next to a crashed car, also there is a line that says "Thank you for letting me be ourselves..." with visuals of athletes looking into the camera. Also, the text they use at the end informs us of what the channel us, but also what event is happening, we are told that it is the para-olymics via text, and the colours and logos that we see.

Space And Time - The logo for Channel 4 only comes on screen for 2 seconds. The story line we are shown takes priority, it goes from training, to the competition, to flashbacks of accidents or tragedies that these athletes have gone through, to the para-olympic games.

Screen Tempo - The tempo is very fast paced due to the song that is used, and the quick cuts. It does slow down in moments, such as when showing the car crash and the war etc, this is to add a bit of emotional resistance within the Ident.

Interaction With Audience - It interacts with the audience quite a lot, with the athletes looking directly into the camera, and with text saying such things as "Forget everything you know about humans."

Information-Led - This is very information led, we are informed of the date that para-olymics starts, the channel it is on, of this show, a website, and to a certain extent, the athletes life story itself is shown to us. (The accidents, training and competition.)

Entertainment-Led - They go for more a informative ident rather than entertainment, but it still captivates and holds an audiences attention.

PURPOSE:
Identity - We clearly identify the Channel 4 logo, and the fact that it is the para-olympics.

Branding - The para-olympics itself is a "brand" in which Channel 4 has bought the rights too, much alike the BBC have with the Olympics.

Marketing - The Para-olympics is such a big event that it is easy to market and there are a lot of companies out there they will do so, Sainburies sponsored and advertised the event as did Channel 4 who had bought the rights to it, they did this by showing adverts a month or so before the event to hype it up and make us all aware of it.

Packaging And Re-Packaging - The Olympics logo was re-packaged by adding 3 prongs, which was the symbol for the Para-olympics. The event itself was packaged as a "Do you part/support our para-olympians" deal.

Scheduling - We only see that the date it is going to be broadcasted. This ties into marketing, as they give us a heads up by advertising the event a month or so in advanced. Plus they were up against the BBC and the Olympics.

Segmentation Within Scheduling - The ident was shown at all times due to it being a big national event that any and all could support.

Fox - Lie To Me
http://idents.tv/videos/lietomeFOX.html

DESIGN:

The Density Of Information - We have a lot of information shown to us in this short ident, it starts with Tim Roth dead centre, with the title dominant, his character is peering into the lens I.E us. He is "reading us" much like he does in the series. It then cuts to quick cuts of Close Ups of people and the various emotions that they are showing, this is showing the audience what the main character sees, or saying that we are now the main character.

Space And Time - The title is on at the very beginning of the Ident, and is on for two seconds, the title itself is all capitalised, almost suggesting that the title is a challenge rather than a title, Lie To Me, is a dare, issued by the main character. There is also a border around the main character at the beginning signifying that he is off importance, plus it draws more focus to him and the the title, and also supports our image of him looking into a camera lens.

Screen Tempo - The Ident has a good pace, it feels slow at first as Tim Roth's character leans into the screen, then it quickens the pace as the quick shots are shown, not quick enough for us to not read the text (the emotions the characters are hiding/showing) but speedy enough to see a lot of characters and information within the short 30 seconds.

Interaction With Audience - The leaning into the camera, peering down the lens and letting us see through the eyes of the main character is a lot of interaction with the audience. We go from feeling like we are being watched or judged by the main character to actually becoming him for the rest of the Ident.

Information-Led - There is quite a lot of information shown in the Ident, we see the title straight away only for a few seconds, the Fox logo is always shown in the bottom right. We find out little snippits about the character due to his behaviour and the text we read.

Entertainment-Led - It is quite an interesting Indent, I wouldn't say that it was made for entertainment, it is very much like a lot of similar shows such as Monk, in which it shows you little things about the main character.

PURPOSE:

Identity - The identity of the show is a lot more dominant then the channel despite the fact that the title is only there for 2 seconds and the channel name is there throughout all the Ident.

Branding - The Fox channel is branding on the bottom right of the Ident, it is faded to not distract from the Ident.

Marketing - This is a good way to market both the channel and the programme, as one markets the other, they can market the channel by having it always present on the shows Ident, and it can market the programme by having it exclusively on the channel and always advertised on Fox.

Packaging And Re-Packaging - Tv channels re-package channels all the time by advertising it as "the home" of exclusive shows, Universal does it all the time by having Idents of shows like "Rookie Blue" with the universal logo dominant on it.

Scheduling - Much alike channels like Universal, Fox can show this Ident at all times on their channel, this is because there channel shows specialised programming, other channels work the same, such as CBBC and CITV, who only show children's television so doesn't need to worry about showing other Idents that relates to a different demographic. 

NBC - True Blood
http://idents.tv/videos/TrueBloodMainTitles.html

DESIGN:

The Density Of Information - The message and the visuals of this Ident is an antithesis, the song "Bad Things" by Jace Everett repeats "I want to do bad things with you" while showing visuals of church and religion, it gets across a message of depravity, with both the song and the visuals of a backwater town, and the carcasses we see. The first shot is the camera literally coming out of a swamp.

Space And Time - The space is used really well in this Ident, many shots are held to show the importance, such as the scenes inside the church, and others are quickly glossed over, such as the raunchy shots of brothels and pole dancers etc, this is to give the piece this juxitipisition, by showing how this town has a big, big religious following, yet there are sexual defiants, doing these seedy things and going to these sleazy bars every oppitunity they get. 

Screen Tempo - The tempo of the Ident is relatively slow compared to the others I have looked at, this is due to the nature of the song, it is quite slow, and flows well with the shots. The shots themselves vary from quick cuts, to certain shots that hold on important imagery, such as the shots inside churches, and one of "God Hates Fangs" which is a a take on the infamous "God Hates Fags" campaign.

Interaction With Audience - This idents treats the audience like someone who shouldn't be here, it is shot like someone has took us by the hand and snuck us into these churches and sleazy bars.
 

Information-Led - The Ident gives us a little bit of information about the town it takes place in, it is a small backwater town, filled with people who don't have a lot of money, we see this due to the hunted and skinned animals, and the small shacks. We also see a lot of religion in this town, with shots like "God Hates Fangs" and the shots inside church (the cleanses etc)

Entertainment-Led - The entertainment factor is very similar to shows on Universal, is which it teaches us about the main character, in this instance however, it is teaches us about the town that the show takes place in, and a short history of the existence of vampires.

PURPOSE:

Identity - We are never shown a channel logo during this entire ident, this could be down to the fact that only one channel (HBO) had this show, (it was later sold to other channels when shown in the UK such as FX and Channel 4.)
 

Branding - The show works as its on seperate brand, it doesn't need the channel to advertise it, due to its already exsisting fanbase.
 

Marketing - The marketing (on the channels point of view) comes from the promo pictures released, those pictures have the HBO name pretty dominate on the bottom of them, also, True Blood is exclusive to that channel (in america) meaning, that can really market that show, and draw in the True Blood fan base that perhaps would only watch HBO for a new season of this show. 

Packaging And Re-Packaging - HBO is always repacking itself, it has a HBO Family, that is all family friendly shows or childrens Tv. One thing they always brag is that they are the home of "original programming" hence the exclusive programs such as True Blood. With True Blood being a gritty, adult show, HBO incorporates this, the black logo now turns to red, and they have a lot of character promos to advertise the shows as well as the channel.